What is a Civic Brand and why are we building one?
When we think of Brand, the first thing that comes to mind is the logo, but it is really so much more. A brand is what people think of when they hear your name, as well as the perceptions, personality, and reputation that go along with it. In short, a civic brand articulates who you are and what you stand for.
Businesses use their brands to target the ideal customer. Similarly, civic brands can help communities target residents and investors who align with the culture and shared vision for the future. Furthermore, civic brands strengthen pride within the community, enhance communication, and support the evolution of a place with intention and purpose.